As the name suggests, ON page SEO for eCommerce store is the process of optimizing your online store’s web pages to improve its search engine rankings. When done correctly, on page SEO can help your store attract more organic traffic and generate more sales.
Product
As an eCommerce business, you’re in the unique position of selling physical goods online. This means that your potential customers are searching for your products using terms like “buy product X” or “product X near me.” It’s important to have product pages that are optimized for these kinds of searches, as well as for general keywords related to your products.
Here are some tips for optimizing your product pages:
- Make sure your product pages are well-written and informative. Include relevant keywords in the title, description, and other fields.
- Use high-quality product photos and videos.
- Include customer reviews and testimonials.
- Make sure your product pages are mobile-friendly.
Price
As an eCommerce store, you’re probably always looking for ways to increase your average order value. One way to do this is to optimize your prices for search engines.
When people search for products on Google, they often include the word “price” in their search query. For example, someone might search for “product X price” or “product X price comparison.” If you want your products to show up in these kinds of searches, you need to make sure that your prices are optimized for search engines.
Here are some tips for optimizing your prices for search engines:
- Include relevant keywords in your prices. For example, if you’re selling a product that comes in different sizes, you could include the keyword “size” in your price.
- Make sure your prices are updated regularly. Google favors websites that have fresh content, so if you update your prices regularly, it will help your website rank higher in search results.
- Use structured data to markup your prices. This will help Google understand your prices and display them properly in search results.
Availability
Another important factor to consider when optimizing your eCommerce store for search engines is availability. People who are searching for products online want to know if the product is in stock and if it can be shipped to their location.
Here are some tips for optimizing your availability:
- Include relevant keywords in your availability information. For example, you could include the keyword “in stock” or “available” in your availability information.
- Make sure your availability information is updated regularly. Just like with prices, Google favors websites that have fresh content, so if you update your availability information regularly, it will help your website rank higher in search results.
- Use structured data to markup your availability information. This will help Google understand your availability and display it properly in search results.
Shipping
Another important factor to consider when optimizing your eCommerce store for search engines is shipping. People who are searching for products online want to know if the product can be shipped to their location and how much it will cost.
Here are some tips for optimizing your shipping information:
- Include relevant keywords in your shipping information. For example, you could include the keyword “free shipping” or “flat rate shipping” in your shipping information.
- Make sure your shipping information is updated regularly. Just like with prices and availability, Google favors websites that have fresh content, so if you update your shipping information regularly, it will help your website rank higher in search results.
- Use structured data to markup your shipping information. This will help Google understand your shipping and display it properly in search results.
Returns
Finally, another important factor to consider when optimizing your ecommerce store for search engines is returns. People who are searching for products online want to know if the product can be returned if they are not satisfied with it.
Here are some tips for optimizing your return policy:
- Include relevant keywords in your return policy. For example, you could include the keyword “returns” or “30-day return policy” in your return policy.
- Make sure your return policy is updated regularly. Just like with prices, availability, and shipping, Google favors websites that have fresh content, so if you update your return policy regularly, it will help your website rank higher in search results.
- Use structured data to markup your return policy. This will help Google understand your return policy and display it properly in search results.
There are many different aspects to on page SEO, but some of the most important factors include your ecommerce store’s title tags, meta descriptions, header tags, and product page content. In addition, you should also make sure your ecommerce store’s URL structure is optimized for search engines.
By following these tips, you can optimize your ecommerce store for search engines and make it more likely that people will find your products when they are searching online.
If you’re not sure where to start with on page SEO for your ecommerce store, connect with the experts at 1Solutions today!
