media to look up to and be impressed by.Dominant Male This is no longer the case. Tv is the principle source of input to society. The participation of girls, lgbt people and minorities inside the world of advertising and marketing has replaced that of heterosexual men. The choice making process in marketing and advertising is strongly prompted through ladies and lgbt corporations and begs the question: has the result grown to where heterosexual alpha males are the concern of derision or suppression? It seems as though that may be the case. The portrayal of the sexes on tv impresses society with what the genders.